Unformatted text preview: samples of small cups of coffee if I needed to increase my results My goal construct would be brand loyalty, consumption, and attitude toward my brand. My item being the questionnaire would allow me to access how my brand is viewed with the public, age and income of consumers of my brand. I would obtain data such as popular flavors versus regular coffee, sizes of containers purchased. Depending on how cooperative the person I could obtain ideas on how to improve my products image with consumers....
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- Spring '11
- Marketing, James Tilley, Marketing Research S2, coffee consumption data