Unformatted text preview: questions should take minimal effort to answer and multiple choice questions will boost your results. If I were receiving a 10% response rate in my questionnaire I would stop the research. I would call all of my research teams in for a meeting and ask them where the problem lies. If all the teams are having a problem in the same area then it is a questionnaire problem. I would change the questions or maybe remove them from the questionnaire. If one team is having a problem then I would change or remove the team members that are having difficulties....
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- Spring '11
- Marketing, response rate, low response rate, Marketing Research S2