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Unformatted text preview: participants a sample of the new flavors and record their response. I would first ask them to smell the coffee and look for types of body language they express. There are numerous types of body language that are both positive and negative. I then ask them to taste the coffee; do they draw back thus showing a negative response or a smile with an up and down head nod showing a positive sign of agreement. I would record responses from all three flavors on separate observation forms. Once all the research has been conducted review the results and prepare a presentation to give to the share holders on my findings....
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This note was uploaded on 10/24/2011 for the course MARKETING MARKETING taught by Professor Profwarren during the Spring '11 term at Columbia Southern University, Orange Beach.
- Spring '11