Marketing Research S2,E2,Q9 - beginning. Sample data would...

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Marketing Research S2, E2, Q9 James Tilley, 104202 A census is a complete count of each element in a population. A sample is a subgroup of the population. A census takes longer to conduct and is more costly. A sample is quicker and less expensive to conduct. The data that I would gain from the sample would only give me different groups of people. I am considering in expanding my coffee business to Europe. Sample data will only give me groups of people that would not help in the
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Unformatted text preview: beginning. Sample data would help after I determined what cities I choose to expand to. I will need to obtain census data to locate areas with the greatest population to support my coffee shops. This data is critical in the beginning because no business can survive without enough consumers to consume their product. It is simply supply and demand!...
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This note was uploaded on 10/24/2011 for the course MARKETING MARKETING taught by Professor Profwarren during the Spring '11 term at Columbia Southern University, Orange Beach.

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