Unformatted text preview: coffee. I would set up a table in a supermarket or mall and give samples of my coffee. Only the people that drink coffee would try the sample and data could be collected. Even though there is a low probability that everyone that walks by drinks coffee, I am placing my samples in areas where they are still likely to be used and research data is gained instantly. If the consumer enjoys the product they can purchase it while they are in the store thus providing instant results....
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- Spring '11
- Marketing, James Tilley, Marketing Research S2, chance selecting procedures