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Unformatted text preview: coffee. I would set up a table in a supermarket or mall and give samples of my coffee. Only the people that drink coffee would try the sample and data could be collected. Even though there is a low probability that everyone that walks by drinks coffee, I am placing my samples in areas where they are still likely to be used and research data is gained instantly. If the consumer enjoys the product they can purchase it while they are in the store thus providing instant results....
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This note was uploaded on 10/24/2011 for the course MARKETING MARKETING taught by Professor Profwarren during the Spring '11 term at Columbia Southern University, Orange Beach.
- Spring '11