Marketing Research S2,E2,Q10 - coffee. I would set up a...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Marketing Research S2, E2, Q10 James Tilley, 104202 Nonprobability samplings are a technique that relies on personal judgment and not chance selecting procedures. Probability sampling is making sample judgments from the chance of being used based upon the population. I would prefer nonprobability over probability because coffee drinkers come in all shapes and size. It can be hard to pin point what people are in your market. If I were to use probability sampling I would target ages 30-40 with medium incomes, but I know there are many other people that drink
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: coffee. I would set up a table in a supermarket or mall and give samples of my coffee. Only the people that drink coffee would try the sample and data could be collected. Even though there is a low probability that everyone that walks by drinks coffee, I am placing my samples in areas where they are still likely to be used and research data is gained instantly. If the consumer enjoys the product they can purchase it while they are in the store thus providing instant results....
View Full Document

This note was uploaded on 10/24/2011 for the course MARKETING MARKETING taught by Professor Profwarren during the Spring '11 term at Columbia Southern University, Orange Beach.

Ask a homework question - tutors are online