Unformatted text preview: be used in the current research. Third is currency - this is the amount of time between collecting the data and when it is officially released, and if there were any updates to the original data collected. Next is the objective of the data when it was being collected. This must be considered so that the data obtained is relevant to your problem or information needs. The next step is the nature of the data. The key variables must be clearly defined so anyone reading it can understand the message. How the units of measurements are expressed and how they relate to your problem. The last step is dependability of the data and the organization collecting the data. What is the expertise, credibility, and the reputation of the organization. How many years do they have and asking for references would also be helpful....
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This note was uploaded on 10/24/2011 for the course MARKETING MARKETING taught by Professor Profwarren during the Spring '11 term at Columbia Southern University, Orange Beach.
- Spring '11