Chapter 18.docx - Chapter 18: Social media and Marketing...

Chapter 18: Social media and Marketing
What is Social Media?

celebrities. Social media is becoming so important that famous people like celebrities are hiring
coaches to watch their tone that what they speak on social media.
Usage of Social Media by Consumers
The first thing that we should do before focusing on consumer we should know what kind
of social media is being used by the consumers. We can also assume that the large no of
consumers are on social media because everyone uses different kind of social media like teens
use Instagram, Snapchat, Twitch, Tumbler, etc. Qzone and Sina web are used commonly in
China. While Facebook is used by older teens and adult user nut the younger consumers and
decreasing on Facebook.