Joe Cremen AGB 202 Case 3 Case Study #3 1. Analyze what went wrong with Lynda and her customer base. Lynda was drawn in by the amount of money Wal-Mart had to offer. She had good relationships with her customers at the time: Safeway, and Kroger. Lynda’s company provided them great service and quality apricots. When Lynda got the Wal-Mart vendor number she focused too much attention on Wal-Mart and greed for more divisions. The relationship she had with Safeway and Kroger suffered because of the attention she was giving Wal-Mart. Safeway and Kroger soon pulled out of Calcot and began doing business with the competition. Most of her business was with Safeway and Kroger. Lynda forgot about the loyalty she owed to her most loyal customers. She became greedy when she took on too much work from Wal-Mart. 2. Develop a list of strategies/alternatives that Calcot must do in order to achieve their original objective. Calcot’s original objective is to be the leading marketing company of apricots in
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This note was uploaded on 10/24/2011 for the course ARTS 131 taught by Professor Sullivansj,gerald during the Fall '11 term at Santa Clara.