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Unformatted text preview: but also creates a competitive advantage in the value of its product and generates profitable sales revenue. All business activity is self-interested and competitive, and therefore Walmart must make the effort to stay on top of its game. The forces of supply and demand determine a products market price. Supply and demand are the result of many individuals biased judgment of the value or utility they will receive from consuming a particular product so Walmart insures it has products that meet the demands of its consumers. Some companies will always ruthlessly pursue their self-interest and try to cheat and defraud others. Walmart on the other hand has always stood behind its products and always offers a refund if the consumer is unsatisfied with the product. That is why I continue to be a loyal shopper at Walmart....
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- Spring '11