Senior Project for CanGo week 8

Senior Project for CanGo week 8 - Senior Project Final...

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Senior Project Final Report TITANS DeVry University Professor Edick BUSN 460 June 22, 2011
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Executive Summary TITANS has completed its extensive research into CanGo. This assessment concentrates on your strengths, weaknesses, opportunities, and threats. While CanGo is a small company that has experienced success, it has done so through haphazard means. CanGo has succeeded through teamwork but needs to revise itself to compete at the next level of business. It is the purpose of this report to address CanGo’s senior staff and board members concerning analysis made while reviewing your company. CanGo has developed a successful company. You have successfully met the purchasing needs of your customers. To enable CanGo to remain competitive and grow, changes will be necessary in the following areas: Planning, Communication, Organizational Structure, Management Issues, and Employee Issues. While these areas might cover a large cross section of your company, TITANS has carefully considered how these areas affect the other. Building an improved foundation and getting back to basics will enable your company to be a permanent business fixture. Our goal is to increase your core competency so that your sales revenues increase and to build you as a focused team that can weather the storms of the business world. TITANS has spent several weeks researching your company. We believe the changes will allow you to continue and have successful ventures. We have laid out an analysis covering the main topic areas and have included a plan that will unify various aspects of the company into a stronger and more effective business.
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Planning CanGo has been very successful in its efforts to establish itself as a contemporary and vital business. You have reached several levels of success including the recognition of your CEO as business leader of the Hudson Valley Professional Business Association. CanGo has moved from a small startup to a recognized growth company having a recent IPO offering. CanGo is currently lacking in a critical area for any business. It needs to focus on Strategic Planning. According to McNamara, strategic planning determines "where an organization is going over the next year or more” (McNamara, 1997). Strategic Planning is intentional actions to direct the movement of a company within the business world but with the purpose of reaching a destination. Strategic Planning will benefit CanGo by allowing it to: 1. Clearly define its goals consistently with its Mission and Vision statement. 2. Communicate effectively its goals to all of the organization. 3. Provide a foundation on which to direct future efforts. CanGo should begin by creating Mission and Vision statements. The Mission statement will define why CanGo exists and what it wishes to accomplish. It addresses the What, Why, and How of your efforts. The Vision statement is the “aspirational description of what an organization would like
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Senior Project for CanGo week 8 - Senior Project Final...

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