12e_TB_Chap_6

Strategic Management: Creating Competitive Advantages

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Chapter 06 - Internal Analysis Chapter 06 Internal Analysis Multiple Choice Questions 1. (p. 138) The tendency to accept the status quo and disregard signals that change is needed is called: A. Management myopia B. Environmental awareness C. Management long-sightedness D. Subjective management Difficulty: Medium Learning Objective: 1 2. (p. 140) SWOT analysis's value and continued use is found in its: A. Complexity B. Difficulty C. Simplicity D. Short-sighted nature Difficulty: Medium Learning Objective: 1 3. (p. 140) What have strategists sought in frameworks besides SWOT for conducting internal analysis? A. They have sought to get less detail from other frameworks B. They have sought that the frameworks be more comprehensive C. They have sought a less generic framework D. They have sought to better account for internal factors in light of external factors Difficulty: Difficult Learning Objective: 1 6-1
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Chapter 06 - Internal Analysis 4. (p. 140) _______ views a firm as a sequential process of value-creating activities. A. Resource-based analysis B. Value chain analysis C. SWOT analysis D. Primary internal analysis Difficulty: Easy Learning Objective: 2 5. (p. 140) Common to all the approaches to internal analysis is: A. The use of meaningful standards for comparison in internal analysis B. The use of external factors of analysis C. The process point of view D. Management market myopia Difficulty: Difficult Learning Objective: 2 6. (p. 140) ________ is a historically popular technique through which managers create a quick overview of a company's strategic situation—it is based on achieving a sound fit between internal resources and the external situation. A. Internal analysis B. External analysis C. Value chain analysis D. SWOT analysis Difficulty: Medium Learning Objective: 1 7. (p. 140) A(n) ________ is a major favorable situation in a firm's environment. A. Value chain B. Strength C. Opportunity D. Capability Difficulty: Easy Learning Objective: 1 6-2
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8. (p. 140) A(n) ______ is a major unfavorable situation in a firm's environment. A. Weakness B. Core strength C. Competitive disadvantage D. Threat Difficulty: Easy Learning Objective: 1 9. (p. 140) Which of the following is NOT an example of an opportunity for the firm? A. Identification of a previously overlooked market segment B. Improved buyer or supplier relationships C. Positive changes in regulatory circumstances D. Strong reputation and image with a key demographic Difficulty: Medium Learning Objective: 1 10. (p. 141) A(n) ______ is a resource or capability controlled by or available to a firm that gives it an advantage relative to its competitors in meeting the needs of the customers it serves. A.
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12e_TB_Chap_6 - Chapter 06 - Internal Analysis Chapter 06...

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