12e_TB_Chap_9

Strategic Management: Creating Competitive Advantages

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 09 - Multi-business Strategy Chapter 09 Multi-business Strategy Multiple Choice Questions 1. (p. 241) The _______ approach was one of the early approaches for charting strategy and allocating resources in multi-business companies. It was particularly popular in the 1960s and 1970s. A. Case B. Matrix-management C. Portfolio D. Patching Difficulty: Easy Learning Objective: 1 2. (p. 243) In the past ________ years, we have seen a virtual explosion in the extent to which single-business companies seek to acquire other businesses to grow and diversify. A. 5 B. 50 C. 30 D. 100 Difficulty: Medium Learning Objective: 1 3. (p. 243) Which of the following is NOT a reason for the emergence of multi-business companies? A. Companies can enter businesses with greater growth potential B. Companies can enter businesses with different cyclical considerations C. Companies can diversify inherent risks D. Companies can slow their internal growth Difficulty: Easy Learning Objective: 1 9-1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Chapter 09 - Multi-business Strategy 4. (p. 243) Which of the following firms pioneered the portfolio approach to strategic analysis and choice? A. Bain Consulting B. Boston Consulting Group C. Booz Allen Hamilton D. Difficulty: Medium Learning Objective: 2 5. (p. 243) ________ attempt to help managers "balance" the flow of cash resources among their various businesses while also identifying the overall strategic purpose within the group of businesses. A. Growth techniques B. Market share techniques C. Portfolio techniques D. Environment techniques Difficulty: Easy Learning Objective: 2 6. (p. 244) The ________ is the projected rate of sales growth for the market being served by a particular business. A. Market share B. Market projection C. Market growth rate D. Relative competitive position Difficulty: Medium Learning Objective: 2 9-2
Background image of page 2
Chapter 09 - Multi-business Strategy 7. (p. 244) __________ usually is expressed as market share of a business divided by the market share of its largest competitor. A. Relative competitive position B. Relative market share C. Market growth rate D. Growth-share rate Difficulty: Easy Learning Objective: 2 8. (p. 244) In the BCG growth-share matrix, the ________ are businesses in rapidly growing markets with large market shares. A. Cash cows B. Question marks C. Stars D. Dogs Difficulty: Medium Learning Objective: 2 9. (p. 244) Businesses with high market share in low-growth industries are called: A. Stars B. Cash cows C. Question marks D. Dogs Difficulty: Medium Learning Objective: 2 9-3
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Chapter 09 - Multi-business Strategy 10. (p. 244) Zeon Plus Company requires substantial investment to maintain and expand their dominant position in the growing electronic zeonites market. In fact, this investment is often in excess of the funds that the firm can generate internally. However, Zeon Plus does have a very large market share. What type of company is this, according to the BCG growth-share matrix? A.
Background image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 25

12e_TB_Chap_9 - Chapter 09 - Multi-business Strategy...

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online