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Unformatted text preview: explaining changes in family meal-decline of family values-change in composition of workforce television-Trends in tv programming-General change in sensibilities-Response to uncertainty and difficulty of predicting (isomorphism) TV- changes in content---more networks on tv-rise of cable TV is an open text- can allow for multiple readings/interpretations-ex Threes Company going from 3 networks to multiple channels- specialized audiences --networks do not have to appease all types of people-many of same companies, driven by commercial concerns-Golden Age of television-1955 rise of rock- moment of musical creativity-rise of TV and transformation of radio-increase in independent stations (like cable)-creativity in radio- DJ not announcer------vinyl record and ease of shipping-decentralization of production...
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This note was uploaded on 10/26/2011 for the course SOCIOLOGY 110 taught by Professor Zussman during the Fall '08 term at UMass (Amherst).
- Fall '08