Unformatted text preview: Finally, a contract with the Interjuice Trading Corporation eliminated their troubles. The contract allowed Beech-Nut to purchase its apple juice concentrate at a price 20 percent below the market price. Beech-Nut felt this contract was the key to its surivival. • How could the ethical check questions helped Lavery, and Hovyald deal with this problem? If Lavery and Hovyald had referred to the ethical check questions they probably would have seen the ethical issue more clearly. They would first have to examine whether or not the action was legal. Then they would determine if it was balanced, or if it seemed fair for every party involved. This question would have reminded them to view the issues from the perspectives of others. Lastly, they would have to consider how the decision would make them feel. They would have a hard time answering these questions without realizing that their denial of adulteration was in fact unethical....
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- Fall '08
- Ethics , Baby food, Beech-Nut, No-Apple-Juice Apple Juice, severe economic pressures