CHAPTER 8 - CHAPTER 8: Adapting Communication to Cultures...

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CHAPTER 8: Adapting Communication to Cultures and Social Communities I. Culture: a system of ideas, values, beliefs, customs, and language that is passed from one generation to the next and that sustains a particular way of life A. Culture is Learned A.1. Artifacts A.1.a. American flag A.2. Espoused Beliefs and Values A.2.a. Freedom of Speech A.2.b. Equality A.3. Basic Assumptions (implicit/implied) B. Cultural Communities Coexist B.1. Dominant vs. Minority Groups = Standpoint Theory : dominant group and minority groups both influence one another B.1.a. Minority group has a better/ more accurate critique of the dominant group than the dominant group has ( the dominant in power and wouldn’t want to affect that) B.1.b. Your position/group influences your point of view B.2. Communication is a Primary Source of Social Change B.2.a. Ex: the word “cell” has changed meaning B.3. Communication Sustains Culture II. Cultural Differences in Communication A. High Context vs. Low Context A.1. High Context: non-verbals are important in addition to the
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This document was uploaded on 10/27/2011 for the course COM 134 at Miami University.

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CHAPTER 8 - CHAPTER 8: Adapting Communication to Cultures...

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