Credibility measure

Credibility measure - 1 2 3 4 5 6 7 Concerned with me...

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Figure 10.2 McCroskey and Teven’s (1999) Measure of Source Credibility TOTAL = 88 Expertise Unintelligent 1 2 3 4 5 6 7 Intelligent  Untrained 1 2 3 4 5 6 7 Trained Inexpert 1 2 3 4 5 6 7 Expert Uninformed 1 2 3 4 5 6 7 Informed Incompetent 1 2 3 4 5 6 7 Competent Stupid 1 2 3 4 5 6 7 Bright  Total = 29 Goodwill Doesn’t care about me 1 2 3 4 5 6 7 Cares about me Doesn’t have my 1 2 3 4 5 6 7 Has my interests at  interests at heart  heart  Self-centered 1 2 3 4 5 6 7 Not self-centered Unconcerned with me
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Unformatted text preview: 1 2 3 4 5 6 7 Concerned with me Insensitive 1 2 3 4 5 6 7 Sensitive Not understanding 1 2 3 4 5 6 7 Understanding Total = 29 Trustworthiness Dishonest 1 2 3 4 5 6 7 Honest Untrustworthy 1 2 3 4 5 6 7 Trustworthy Dishonorable 1 2 3 4 5 6 7 Honorable Immoral 1 2 3 4 5 6 7 Moral Unethical 1 2 3 4 5 6 7 Ethical Phony 1 2 3 4 5 6 7 Genuine Total = 30...
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Credibility measure - 1 2 3 4 5 6 7 Concerned with me...

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