Social Influence & PR

Social Influence & PR - Social Influence and...

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Unformatted text preview: Social Influence and Strategic Communication I. Social Influence A. Persuasion B. Propaganda C. Compliance-Gaining D. Strategic Communication (aka public relations) II. Persuasion Components A. Value 1 B. Attitude C. Belief D. Behavior III. Source Factors A. Credibility 1. Competence 2. Character 3. Goodwill 2 B. Enhancing Credibility 1. Cite Sources 2. Speak Fluently 3. Cite Relevant Experience and Background (qualifications) C. Physical Appearance IV.IV....
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Social Influence & PR - Social Influence and...

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