homework 1 - Brooke Galietto October 18, 2011 Management...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Brooke Galietto October 18, 2011 Management 495 International Business Assignment 1. Brazil “Norbert Dentressangle’s freight forwarding business offers worldwide air freight, sea freight and customs management services, with the ability to offer ‘door-to-door’ transport and logistics solutions throughout Europe.” Norbert Dentressangle has opened offices in Brazil as part of its global expansion strategy. In 2010, Norbert Dentressangle successfully Schneider International in 2010 and TDG in 2011. The company now employs 250 colleagues in 11 countries on three continents. I think that this is a good example of a Global Strategy because the service capabilities are the same in all countries. Also, the article suggests that control and decision making is managed by a single group of authorities. These executives are responsible for the logistics world wide, rather than locally. Norbert Dentressangle has benefited from being able to keep costs down since activities and competencies are consistent from country to country. This also lends the company to being able to develop new products faster since Research and
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This document was uploaded on 10/27/2011 for the course MKT 291 at Miami University.

Page1 / 2

homework 1 - Brooke Galietto October 18, 2011 Management...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online