David Koresh and the Branch Davidians • David Koresh was the leader of a protestant sect group called the Branch Davidians. He exerted manipulative control over his followers and imposed major restrictions on them that he did not live by himself. For example, Koresh’s followers were forced to be vegetarians, abstain from sex, alchohol, and much of modern technology. • He seems to have had coercive power . Coercive power is defined as when a leader is able to make people do a certain thing or act a certain way because the follower is scared of a penalty or having something taken away from them. A fundamental element of coercive power is fear. Koresh’s followers were probably scared of him because he abused many of them mentally and physically. Followers were probably not aware that they were being coerced. • Koresh claimed that he had legitimate power . He probably manipulated his followers into believing this as well. Koresh built his group on a simple message, “If the Bible is true, then I’m Christ”. Koresh welded a lot of power this way.
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This document was uploaded on 10/27/2011 for the course MKT 291 at Miami University.