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Unformatted text preview: -List of 8 reasons why products fail Multiple choice: 2 mc questions from 1 st half chapters 4-5 mc questions from the 2 nd half chapters Essays: 8 questions and we choose 5 Essay questions will only be from 2 nd half of the semester Only study book, no video questions...
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This document was uploaded on 10/27/2011 for the course MKT 291 at Miami University.
- Fall '08