mkt 291 final exam review

mkt 291 final exam review - -List of 8 reasons why products...

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What won’t be on the MKT 291 final Exam: 5/6/10 8 a.m. FSB 1000 Essays -6 stages of the personal selling process -Qfist -6 basic techniques for handling objections -What occurs during the closing stage of the selling process -explain what the hierarchy of effects are -wholesaling, difference between limited and full service
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Unformatted text preview: -List of 8 reasons why products fail Multiple choice: 2 mc questions from 1 st half chapters 4-5 mc questions from the 2 nd half chapters Essays: 8 questions and we choose 5 Essay questions will only be from 2 nd half of the semester Only study book, no video questions...
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