{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Quiz 3 Week 4 Chapters 5 and 6 answers

Quiz 3 Week 4 Chapters 5 and 6 answers - Name Quiz 3 Week 4...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Name___________________________ Quiz 3 Week 4 Quiz Chapters 5&6 Consumer and Organizational Buyer Behaviors Marketing 291 Section K Mr. Brandabur Please circle the best answer to each of the following questions. 1. You want to buy some new jeans. You have seen many new styles offered by Diesel, Buffalo, Lucky Brand, and Rustler that you want to try on and select from to buy. Collectively, what is this group of jeans brands called? a. a value group b. a consideration set c. an evaluative criterion d. an impulse set e. a discriminative group Answer: b Page: 99 Learning Objective: 1 Rationale: The consideration set is the group of brands a consumer would consider acceptable from among all the brands in a product class of which he or she is aware, such as the different jeans offered by each brand
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern