Quiz 3 Week 4 Chapters 5 and 6 answers

Quiz 3 Week 4 Chapters 5 and 6 answers - Name_ Quiz 3 Week...

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Name___________________________ Quiz 3 Week 4 Quiz Chapters 5&6 Consumer and Organizational Buyer Behaviors Marketing 291 Section K Mr. Brandabur Please circle the best answer to each of the following questions. 1.You want to buy some new jeans. You have seen many new styles offered by Diesel, Buffalo, Lucky Brand, and Rustler that you want to try on and select from to buy. Collectively, what is this group of jeans brands called? a. a value group b. a consideration set c. an evaluative criterion d. an impulse set e. a discriminative group Answer: b Page: 99 Learning Objective: 1 Rationale: The consideration set is the group of brands a consumer would consider acceptable from among all the brands in a product class of which he or she is aware, such as the different jeans offered by each brand 2.A typical consumer would most likely use __________ in choosing a toaster, a restaurant for lunch, or a pair of sandals. a. routine response behavior b. limited problem solving c. extended problem solving d. simulated selection e. classical conditioning Answer:
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This document was uploaded on 10/27/2011 for the course MKT 291 at Miami University.

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Quiz 3 Week 4 Chapters 5 and 6 answers - Name_ Quiz 3 Week...

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