Quiz 7 Week 10 Chapter 17 answers

Quiz 7 Week 10 Chapter 17 answers - Name_ Quiz 7 Week 10...

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Name___________________________ Quiz 7 Week 10 Chapter 17 Personal Selling and Sales Management Please circle the best answer to each of the following questions Quiz Questions 1. Consumers often call the Butterball hotline to learn how to prepare his Thanksgiving turkey and dressing. The toll-free number that Butterball uses each holiday season to provide information on how to prepare turkey is an example of: a. inbound telemarketing. b. outbound telemarketing. c. outbound videoconferencing. d. interactive marketing. e. multichannel selling. Answer: a Page: 378 Learning Objective: 2 Rationale: Inbound telemarketing is the use of toll-free telephone numbers that customers call to obtain information about products and make purchases, what the president was doing. 2. Which of the following statements describes the major difference between a prospect and a qualified prospect? a. Prospects are more likely than qualified prospects to become customers. b. During the sales presentation, prospects are more likely to raise objections than qualified prospects. c. There are far more qualified prospects than prospects. d. Qualified prospects have not only the need or desire for your product, but they have the ability and authority to purchase it; prospects are customers who want or need the product. e. The only difference between a prospect and a qualified prospect is that a qualified prospect has purchased your product in the past, and a prospect has not. Answer: d Page: 380 Learning Objective: 3 Rationale: A prospect is a customer who wants or needs the product. If an individual wants the product, can afford to buy it, and is the decision maker, this individual is a qualified prospect. 3.
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This document was uploaded on 10/27/2011 for the course MKT 291 at Miami University.

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Quiz 7 Week 10 Chapter 17 answers - Name_ Quiz 7 Week 10...

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