Week 11 Quiz 8 Chapters 10 and 11
Please circle the
to each of the following questions.
During a recent shopping trip to the local Target store, Pat noticed several things.
First, she noticed that the store offered a tremendous variety of products,
including toys, pet foods, clothing for men, women, and children, health and
beauty aids, small household appliances, automotive products, and more.
Further, Pat noticed Target offered an array of different products within each
Each product group at Target is an example of a(n) _________;
all of the product groups together constitute Target's __________
product tangibility; product unit
product mix; product unit
product line; product mix
product unit; product tangibility
product mix; product line
A product line is a group of products that are closely related, that satisfy a
class of needs, are used together, are distributed through similar outlets, or are purchased
by the same customer group.
A product mix includes all the product lines offered by a
The elements that make services unique are the four I's.
The four I's are:
inflexibility, intangibility, inconsistency, and inseparability.
intangibility, inconsistency, inseparability, and inventory.
incompatibility, inconsistency, inseparability, and inventory.