Quiz 10 Week 13 Chapter 13 and 14 Answersf

Quiz 10 Week 13 Chapter 13 and 14 Answersf - Name_ Quiz 10...

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Name___________________________ Quiz 10 Week 13 Quiz Chapter 13 and 14 Please circle the best answer to each of the following questions. 1. The ability to shop over the Internet 24/7 provides consumers with __________ utility. a. time b. convenience c. possession d. form e. performance Answer: a Page: 314-315 Learning Objective: 1 Rationale: Time utility is having the product available when the customer wants it. Shopping via the Internet provides time utility to consumers. Time, Place, Form and Posession. 2. At which level of service would the retail customer perform the greatest number of functions? a. exclusive service b. selective service c. self-service d. limited service e. full-service Answer: c Page: 317 Learning Objective: 2 Rationale: Self-service is an extreme end of the level-of-service continuum because the customer performs many functions and little is provided by the outlet. 3. The largest inventory of wedding dresses in the Southeast can be found at Low's Bridal and Formal in Brinkley, Arkansas. Low's Bridal and Formals is an example of a(n): a. specialty outlet. b. general merchandise store. c. scrambled merchandise store. d. intertype outlet. e.
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This document was uploaded on 10/27/2011 for the course MKT 291 at Miami University.

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Quiz 10 Week 13 Chapter 13 and 14 Answersf - Name_ Quiz 10...

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