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mkt 325 11-16 notes - MKT 325 Tradition/change hard work vs...

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MKT 325 11/16/10 Tradition/change hard work vs. leisure Problem solving/fatalism Verbal and Nonverbal Communications Time- monochronic / polychronic 3 top spending categories: clothing, food, entertainment 11/18/10 Subcultures Within The United States: smaller groups within a culture ethnic/racial subcultures- 36% of US population is non-European (expected to increase to about 44% within the next 15-20 years) white-median age=38, graduated HS=36%, graduated from college=28%, household income=$52,000 black-median age=31, 81%, 19%, $32,000 Hispanic=27, 59%, 12%, $38,000 Asian=36 , 87%, 50%, $63,000 religion subcultures- secular nation (not part of education, govt, or politics) -predominantly a Christian culture -Catholicism (24%), no birth control, larger families, doesn't affect consumption patterns -Protestant (51%), Judaism- (2%), higher income levels Due: 12/2/2010 Written Assignment: Marketing to subcultures: -Do we need to target to this group separately? (Language, cultural practices different enough, enough of a difference in consumption behavior) -Do we want to target this group separately, or even at all? (substantial enough, identifiable,
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