Unformatted text preview: striving to make Aerie its own brand without it solely being associated as a sister branch of AE products. Aerie Stores • Aerie needs their own stand-alone stores in order for their customers to take the brand seriously and differentiated from that of the typical AE brand • Aerie needs to make their stand-alone stores present in all big cities across the US. ..they need multiple stores in big cities like New York and Chicago (like Forever 21) • The products in the stand-alone stores need to be chosen according to the climates of the particular cities they are located in • There should be stand-alone Aerie stores in shopping malls across the US, especially ones that also carry AE • The Aerie stores should be located near the AE stores inside shopping malls so that customers can recognize the association between them (maybe across from one another in malls)...
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This document was uploaded on 10/26/2011 for the course MKT 325 at Miami University.
- Fall '10