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Unformatted text preview: striving to make Aerie its own brand without it solely being associated as a sister branch of AE products. Aerie Stores Aerie needs their own stand-alone stores in order for their customers to take the brand seriously and differentiated from that of the typical AE brand Aerie needs to make their stand-alone stores present in all big cities across the US. ..they need multiple stores in big cities like New York and Chicago (like Forever 21) The products in the stand-alone stores need to be chosen according to the climates of the particular cities they are located in There should be stand-alone Aerie stores in shopping malls across the US, especially ones that also carry AE The Aerie stores should be located near the AE stores inside shopping malls so that customers can recognize the association between them (maybe across from one another in malls)...
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- Fall '10