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Unformatted text preview: monitors, think more about their image and what people think about them, typically more apt to buy image self products and are more brand loyal, concerned about the opinions of others, they have the desire and the ability to alter their behavior based on the situation, has to be a certain willingness to be the center of attention) (people who act more consistently and base their actions of their attitudes are called low self monitors, may also try to be the center of attention by acting inappropriately or trying to stand out with bad behavior)...
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This document was uploaded on 10/26/2011 for the course MKT 325 at Miami University.
- Fall '10