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Unformatted text preview: home, tracks what you're doing-can sell this data to companies Nielsen’s TV Ratings People Meters, Diaries, Calls Randomly selected 5,100 HHs Provides a National Measurement Electronic TV Meters 400-500 HHs in 56 Largest Markets Provides a Local Measurement Diaries in all 210 US TV Markets Sweeps: Nov, Feb, May, July Digital TV and Nielsen’s Active/Passive Meter Measuring DVR and VOD, www.nielsenmedia.com NDP’s Online Panel Arbitron’s Radio Market Report Listening Diary B) Discontinuous Measured Variables Change Synovate’s Global Panel 2) Cross-Sectional Survey-one time event, sample Snapshot, Point-in-Time Typically More Representative Shortcomings-can't make people stay in participation-loyalty cards, helps to find demographics and buyer behavior, Dunn humbar...
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- Spring '11
- Marketing, causal research designs, MKT 335—MARKETING RESEARCH, Longitudinal Panels vs, Cross-Sectional Survey-one time