This preview shows pages 1–3. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: home, tracks what you're doing-can sell this data to companies Nielsens TV Ratings People Meters, Diaries, Calls Randomly selected 5,100 HHs Provides a National Measurement Electronic TV Meters 400-500 HHs in 56 Largest Markets Provides a Local Measurement Diaries in all 210 US TV Markets Sweeps: Nov, Feb, May, July Digital TV and Nielsens Active/Passive Meter Measuring DVR and VOD, www.nielsenmedia.com NDPs Online Panel Arbitrons Radio Market Report Listening Diary B) Discontinuous Measured Variables Change Synovates Global Panel 2) Cross-Sectional Survey-one time event, sample Snapshot, Point-in-Time Typically More Representative Shortcomings-can't make people stay in participation-loyalty cards, helps to find demographics and buyer behavior, Dunn humbar...
View Full Document
This document was uploaded on 10/26/2011 for the course MKT 335 at Miami University.
- Spring '11