mkt 335 lit review

mkt 335 lit review - Literature Review Source 1...

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Literature Review Source 1: “Gadgets -Parker iPhone App Helps Identify Vacant Parking Spots in LA” Streetline developed an iPhone App that provides real-time parking information App initially covers areas in and around Hollywood LA is the first city to offer an App with these capabilities Will make commuting faster, reduce pollution and traffic congestion 30% of city traffic was caused by drivers looking for open parking spaces Instantly located city blocks and shows actual available number of spots in a particular area Specifies parking space time limits and acceptable payments for the meters Shows same information for surrounding parking garages Each parking space is provided with an ultra-low power wireless sensor so that the presence of a car can be detected through a network App is available for $1.99 This article provides our group with the realization that a parking App is indeed possible and in existence. This App provides many of the features that our group was hoping to supply to college
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This document was uploaded on 10/26/2011 for the course MKT 335 at Miami University.

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mkt 335 lit review - Literature Review Source 1...

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