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Unformatted text preview: -trying to close a sale-trying to open a sale -service-when we have a problem-retaining a customer 3 common obstacles:-the other party is more powerful-has no principles-uses dirty tricks 4 principles:-separating people from issues-focus interests rather than problems...
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This document was uploaded on 10/26/2011 for the course MKT 405 at Miami University.
- Spring '11