mkt 405 notes 1-24

mkt 405 notes 1-24 - selling-transactional, consultative...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
The New Selling -3 types of customers -3 types of selling -value=benefits-costs extrinsic and strategic customers increase benefits, while intrinsic customers reduce costs
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: selling-transactional, consultative (chanpionship selling), enterprise is new wave where we need to go...
View Full Document

This document was uploaded on 10/26/2011 for the course MKT 405 at Miami University.

Ask a homework question - tutors are online