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Unformatted text preview: Marketing mix Marketing research Maturity Multichannel distribution Opportunity scanning Organizational buyer behavior Organizational goals and objectives Pioneering Advertising Product Positioning Positioning Strategies Pricing constraints Pricing strategies Product Advertising Product life cycle stages and purposes Product line Product mix Promotional budgeting Promotional objectives Psychographics Push and pull promotional channel strategy Reminder Advertising Retailing mix Sales forecasting Salesforce management Salesforce structures Shareholders Shopping Situation analysis Social responsibility Specialty Stakeholders Steps in the personal selling process Stock keeping unit Supply chain Trade oriented sales promotions Transactional functions Uncontrollable forces Unsought Usage rate Values from a global perspective Viral marketing Value (consumer)...
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This document was uploaded on 10/26/2011 for the course MKT 291 at Miami University.
- Spring '08