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Consumer Behavior Intro to Environment

Consumer Behavior Intro to Environment - 8 Physical...

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1 Consumer Behavior MAR 3503 Xin He BA-II 308N 407-823-1329 [email protected]
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2 Introduction to Environment Environment Aspects of the environment Situations
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3 Recap: What is Consumer Behavior? The dynamic interaction of affect and cognition , behavior , and the environment by which human beings conduct the exchange aspects of their lives .” – AMA Three elements: Affect and cognition Behavior Environment
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4 The Environment Environment defined: Includes both social and physical environment
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5 Levels of the Environment Macro environment Micro environment
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6 Aspects of the Environment Two aspects of the environment The social environment The physical environment
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7 Social Environment Macro social environment Culture (Chapter 12) Subculture (Chapter 13) Social class (Chapter 13) Micro social environment Family and reference groups (Chapter 14)
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Unformatted text preview: 8 Physical Environment ♦ Spatial elements: ♦ Nonspatial elements: 9 Physical Environment (cont.) ♦ Time – The time of the day – The day of the week – The day of the month – The season of the year – The effect of daylight saving time 10 Physical Environment (cont.) ♦ Weather – Example: • Pittsburgh vs . Orlando • Campbell Soup ♦ Lighting – In workplace … – In meetings … – In stores… 11 Situations ♦ What is a situation? – E.g., shopping situation – E.g., consumption situation 12 Situations (cont.) ♦ What’s the difference between situation and environment? 13 Once again… ♦ Environment – Definition – Levels of the environment ♦ Aspects of the environment – Social environment – Physical environment ♦ Situations...
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