Consumer Behavior Intro to Environment

Consumer Behavior Intro to Environment - 8 Physical...

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1 Consumer Behavior MAR 3503 Xin He BA-II 308N 407-823-1329 xhe@bus.ucf.edu
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2 Introduction to Environment Environment Aspects of the environment Situations
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3 Recap: What is Consumer Behavior? The dynamic interaction of affect and cognition , behavior , and the environment by which human beings conduct the exchange aspects of their lives .” – AMA Three elements: Affect and cognition Behavior Environment
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4 The Environment Environment defined: Includes both social and physical environment
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5 Levels of the Environment Macro environment Micro environment
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6 Aspects of the Environment Two aspects of the environment The social environment The physical environment
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7 Social Environment Macro social environment Culture (Chapter 12) Subculture (Chapter 13) Social class (Chapter 13) Micro social environment Family and reference groups (Chapter 14)
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Unformatted text preview: 8 Physical Environment Spatial elements: Nonspatial elements: 9 Physical Environment (cont.) Time The time of the day The day of the week The day of the month The season of the year The effect of daylight saving time 10 Physical Environment (cont.) Weather Example: Pittsburgh vs . Orlando Campbell Soup Lighting In workplace In meetings In stores 11 Situations What is a situation? E.g., shopping situation E.g., consumption situation 12 Situations (cont.) Whats the difference between situation and environment? 13 Once again Environment Definition Levels of the environment Aspects of the environment Social environment Physical environment Situations...
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This document was uploaded on 10/27/2011 for the course MAR 3503 at University of Central Florida.

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Consumer Behavior Intro to Environment - 8 Physical...

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