Consumer Behavior Subculture and Social Class

Consumer Behavior Subculture and Social Class - The...

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1 Consumer Behavior MAR 3503 Xin He BA-II 308N 407-823-1329 xhe@bus.ucf.edu
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2 Subcultures Subcultures What are common types of subcultures?
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3 Geographic Subcultures The “eight nations” of the United States See Exhibit 13.2 Borderland regions
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4 Age Subcultures The mature market Who? Size Education Discretionary income Other characteristics
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5 Age Subcultures (cont.) Baby boomers Who? Size Education Discretionary income Other characteristics
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6 Age Subcultures (cont.) Generation X Who? Size Other characteristics
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7 Age Subcultures (cont.) Generation Y Who? Discretionary income Other characteristics
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8 Ethnic Subcultures The African-American subculture
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Unformatted text preview: The Hispanic subculture Asian subculture 9 Social Class Upper Americans (14%) Upper-upper (0.3%) Lower-upper (1.2%) Upper-middle (12.5%) 10 Social Class (cont.) Middle class (32%) Working class (38%) Lower Americans (16%) 11 Social and Ethical Issues Issues related to marketing to children Additional social and ethical issues 12 Once again Subcultures Geographic subcultures Age subcultures Ethnic subcultures Social class Upper Americans Middle class Working class Lower Americans Social and ethical issues...
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This document was uploaded on 10/27/2011 for the course MAR 3503 at University of Central Florida.

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Consumer Behavior Subculture and Social Class - The...

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