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Unformatted text preview: Business & Management Practices DUYGU FIRAT OSMAN YILMAZ DETELINA SMILKOVA BUSINESS & MANAGEMENT PRACTICES Edited By Duygu Fırat Osman Yılmaz Detelina Smilkova Business & Management Practices (Edited by: Duygu Fırat, Osman Yılmaz, Detelina Smilkova) IJOPEC PUBLICATION London ijopec.co.uk Istanbul IJOPEC Publication Limited CRN:10806608 60 Westmeade Close Cheshunt, Waltham Cross Hertfordshire EN7 6JR London United Kingdom E-Mail: [email protected] Phone: (+44) 73 875 2361 (UK) (+90) 488 217 4007 (Turkey) Business & Management Practices First Edition, December 2019 IJOPEC Publication No: 2019/24 ISBN: 978-1-912503-87-2 No part of this book may be reproduced, stored in a retrieval system, transmitted in any form or by any means electronically without author’s permission. No responsibility is accepted for the accuracy of information contained in the text, illustrations or advertisements. The opinions expressed in these chapters are not necessarily those of the editors or publisher. A catalogue record for this book is available from Nielsen Book Data, British Library and Google Books. The publishing responsibilities of the chapters in this book belong to the authors. Printed in London. Composer: IJOPEC Art Design Cover illustrators are from Pinclipart & Freepik Contents INTRODUCTION: BUSINESS & MANAGEMENT PRACTICES..............................................................................5 SECTION I STRATEGIC MANAGEMENT 1. THE DILEMMA BETWEEN ENTREPRENEURSHIP AND ECONOMIC GROWTH: A DIFFERENT VIEW OF TURKEY’S RECENT ECONOMIC GROWTH IN 10 YEARS........................................11 Rabia Aktaş Şenkardeşler, Funda Kılıç 2. DETERMINING ENTREPRENEURIAL TENDENCY OF UNIVERSITY STUDENTS: A RESEARCH AT BAHÇEŞEHIR UNIVERSITY.........................................................................................................21 Cafer Şafak Eyel 3. A META-ANALYTICAL STUDY ON THE RELATIONSHIP BETWEEN STRATEGIC ORIENTATION AND FIRM PERFORMANCE / STRATEJİK YÖNELİM VE FİRMA PERFORMANSI ARASINDAKİ İLİŞKİ ÜZERİNE META ANALİTİK BİR İNCELEME.............................29 Nurcan Hakan Çıraklar 4. THE SECONDARY EFFECT OF ORGANIZATIONAL JUSTICE ON BUSINESS SATISFACTION: AN APPLICATION ON DISCOUNT MARKETS / ÖRGÜTSEL ADALETİN İŞ TATMİNİ ÜZERİNDEKİ ILIMLILAŞTIRICI ETKİSİ: DISCOUNT MARKETLER ÜZERİNDE BİR UYGULAMA.........................................45 Osman Yılmaz, Emre Kaya 5. BIG DATA AND HUMAN RESOURCES ANALYTICS / BİG DATA VE İNSAN KAYNAKLARI ANALİTİĞİ....59 Doç. Dr. Özlem Balaban, M. Emre Uslu 6. DIGITAL TRANSFORMATION OF HR: A MUST OR JUST COST.....................................................................73 Esin Ertemsir, Yasemin Bal 7. ANALYsIs OF THE RELATIONsHIP BETWEEN PERFORMANCE APPRAIsAL AND OTHER KEY HRM ACTIVITIES........................................................................................................................87 Detelina Smilkova SECTION II ACCOUNTING AND AUDITING 8. THE NEED FOR FORENSIC ACCOUNTING AND AN INVESTIGATION ON THE VIEW OF THE PROFESSIONAL ACCOUNTANTS AND JURISDICTION IN THE SAKARYA PROVINCE FOR THE NEED OF FORENSIC ACCOUNTING / ADLİ MUHASEBEYE OLAN İHTİYAÇ VE SAKARYA İLİNDE FAALİYET GÖSTEREN MUHASEBE MESLEK MENSUPLARI VE HUKUKÇULARIN, ADLİ MUHASEBE İHTİYACINA BAKIŞLARINA YÖNELİK BİR ARAŞTIRMA....................97 Nermin Akyel, Begüm Sert 9. COLLUSIVE FRAUD: METHODS TO PREVENT AND DETECT.....................................................................113 V. Evrim Altuk 10. ACCOUNTING FRAUD AND EVALUATION OF THE FRAUD REPORTS OF INTERNATIONAL AUDIT INSTITUTIONS / MUHASEBE HİLELERİ VE ULUSALARARASI DENETİM KURULUŞLARININ HİLE RAPORLARININ DEĞERLENDİRİLMESİ..................................................................119 Nermin Akyel, Begüm Sert 11. PROBLEMS OF WOMEN ACCOUNTANTS AND THOUGHTS ON PROFESSION / KADIN MUHASEBECİLERİN SORUNLARI VE MESLEĞE İLİŞKİN DÜŞÜNCELERİ........................................135 Şule Yıldız, Sema Akpinar SECTION III MARKETING 12. AN OVERVIEW OF FOOD INDUSTRY’S COMPETITIVE STRATEGIES: EVALUATION THE SECTOR REGARDING TO GLOBAL WORLD AND TURKEY...........................................147 Ayşenur Erdil 13. The Impact of Perceived Service Quality on City Marketing / ALGILANAN HİZMET KALİTESİNİN ŞEHİR PAZARLAMASINA ETKİSİ........................................................163 Kutalmış Emre Ceylan, Abdullah Eravci 14. STRATEGIC GOALS OF CUSTOMER RELATION MANAGEMENT: AN APPLICATION FOR A MARKETING COMPANY............................................................................................175 Ayşenur Erdil, Mehtap Erdil 15. CLUSTERING IN THE CONTEXT OF COMPETITIVE ADVANTAGE: A RESEARCH ON THE GRAND BAZAAR CARPET SELLERS ..............................................................................187 Muhterem Kadayifci, İhsan Yiğit 16. THE EFFECT OF LEAN HOSPITAL APPLICATIONS ON HEALTH SERVICE QUALITY AND PATIENT LOYALTY / YALIN HASTANE UYGULAMALARININ SAĞLIK HİZMET KALİTESİ VE HASTA SADAKATİ ÜZERİNDEKİ ETKİSİ.......................................................................................203 Fuat Yalman, Murat Bayat, Abdulvahap Baydaş 17. A NEW BRAND MANIFESTATIONS INVENTORY FOR APPLICATIONS OF BRAND AESTHETICS.......221 Ali Alper Akgün 18. WHEN TO CONSIDER SOCIAL DESIRABILITY BIAS (SDB) IN CONSUMER BEHAVIOR STUDIES? A REVIEW ON SDB-VULNERABLE CONCEPTS....................................................................................................233 İnci Dursun, Ebru Tümer Kabadayı, Ahmet Durmaz 19. THE RELATIONSHIP BETWEEN CONSUMERS’ PRODUCT INVOLVEMENT AND ENGAGEMENT WITH SOCIAL MEDIA ADVERTISEMENTS....................................................................257 Serdar Yıldız 20. CUSTOMERS’ CORE SHARING TENDENCIES Scarcity leads to sharing of bread. Sharing bread is sweeter than bread....................................................267 Süreyya Karsu, Meltem Nurtanış Velioğlu, Sibel Yıldız Çankaya, Meftune Özbakır Umut 21. INVESTIGATION OF THE EFFECT OF PERCEIVED E-SERVICE QUALITY ON PERCEIVED E-RISK AND CORPORATE IMAGE: AN APPLICATION ON ONLINE RETAIL SECTOR / ALGILANAN E-HİZMET KALİTESİNİN ALGILANAN E-RİSK VE KURUM İMAJI ÜZERİNE ETKİSİNİN İRDELENMESİ: ONLINE PERAKENDE SEKTÖRÜ ÜZERİNE BİR UYGULAMA .........................281 Yusuf Öcel 22. AFTER-SALES SERVICES THROUGH BRAND PREFERENCES.....................................................................299 Süreyya Karsu, Ahmet Atalay, Meltem Nurtanış Velioğlu, Meftune Özbakır Umut 23. LOGISTICS REGRESSION ANALYSIS AND A BIBLIOMETRIC ANALYSIS OF ITS USAGE IN THE FIELD OF HEALTH / LOJİsTİK REGREsYON ANALİZİ VE SAĞLIK ALANINDA KULLANIMININ BİBLİYOMETRİK ANALİZİ........................................................313 İsmail Durak, Abdulhamit Eş 24. A STUDY ON THE RELATIONSHIP BETWEEN JOB SECURITY, ORGANIZATIONAL COMMITMENT AND PERFORMANCE IN HOSPITALITY INDUSTRY: THE CASE OF ORDU / KONAKLAMA İŞLETMELERINDE İŞ GÜVENCESİ, ÖRGÜTSEL BAĞLILIK VE PERFORMANS İLİŞKİSİ ÜZERİNE BİR ARAŞTIRMA: ORDU İLİ ÖRNEĞİ.......................................................................323 Mikail Kara, Ayhan Dağdeviren, Hüseyin Özdemir 25. A RESEARCH ON ENTREPRENEURSHIP TENDENCIES OF TOURISM UNDERGRADUATE STUDENTS: THE CASE OF ILGAZ SCHOOL OF TOURISM AND HOTEL MANAGEMENT / TURİZM LİSANS ÖĞRENCİLERİNİN GİRİŞİMCİLİK EĞİLİMLERİ ÜZERİNE BİR ARAŞTIRMA: ILGAZ TURİZM VE OTELCİLİK YÜKSEKOKULU ÖRNEĞİ....................................................................333 Mikail Kara, Ayhan Dağdeviren, Hüseyin Özdemir INTRODUCTION BUSINESS & MANAGEMENT PRACTICES Businesses are important for economic development of nation and increasing of living standards of people. Depending on businesses industry and type of business, businesses need various departments in company to generate income and maximize profit. These functions keep businesses running smoothly and show its success. For businesses success the functions must be in concordance with each other. The key functions of business are as follows: - Management - Human Resource - Production - Finance - Marketing - Research and development Also, management is a critical factor for both businesses because it creates utility for businesses. Management involves planning, strategy and goal setting. Key functions of management are planning, organizing, leading, and controlling. Management gives a business direction. In other words, effective business management creates direction for businesses organization and communication. All the success and failure depend upon business functions and management. In this context, this book includes three main titles: strategic management, accounting and auditing and marketing. In the first part of the book strategic management was discussed by the researchers. In their article “The Dilemma between Entrepreneurship and Economic Growth: A Different View of Turkey’s Recent Economic Growth in 10 years” Rabia Aktaş Kardeşler and Funda Kılıç, examine the causal relation between entrepreneurship and economic growth. They found there is causal relation between economic growth and the number of closed firms. With the article “Determining Entrepreneurial Tendency of University Students: A Research at Bahçeşehir University” Cafer Şafak Eyel, try to determine entrepreneurial tendencies of Bahçeşehir University students. He found that most of the students have high-level of entrepreneurial tendency, especially students who have entrepreneur(s) in their families have higher entrepreneurial tendencies than students who do not have any entrepreneur in their families, and students who take the lesson of entrepreneurship have higher entrepreneurial tendencies than students who do not take the lesson of entrepreneurship yet. In her article entitled “A Meta-Analytical Study on The Relationship Between Strategic Orientation and Firm Performance” Nurcan Hakan Çıraklar, tries to examine the relationship between strategic orientation dimensions entrepreneurial orientation, market orientation and learning orientation - and firm performance with a meta-analytical perspective. She found that strategic orientation dimensions and firm performance are in a relationship between each other, based on individual studies. INTRODUCTION  In their study, “The secondary Effect of Organizational Justice on Business Satisfaction: An Application on Discount Markets” Osman Yılmaz and Emre Kaya, aims to determine the moderating effect of organizational justice on job satisfaction. They found positive relationships between organizational trust and job satisfaction, salary, organizational justice beliefs did not have a common effect on job satisfaction, and, they also found gender, age, education, type of market, marital status did not affect organizational justice belief. Özlem Balaban and M. Emre Uslu with their article entitled “Big Data and Human Resources Analytics” discuss the relationship between big data and human resources department put forward the transformation of human resources. They try to illustrate how this change has come to a strategic position in the presence of organizations by stripping the human resources department from “whether or not it happens”. In their article “Digital Transformation of HR: A Must or Just Cost” Esin Ertemsir and Yasemin Bal discuss the digitalization process of human resource management via the pro’s and con’s, emphasize how new applications such as artificial intelligence effect HR processes and functions to be more effective. In her article “Analysis of The Relationship Between Performance Appraisal and Other Key HRM Activities” Detelina Smilkova discuss the interaction, the relationship and the interdependence of performance appraisal with all other human resources management activities in organizations (job analysis and staffing planning, training and staff development, recruitment, selection and appointment, remuneration, dismissal) and analyze the role and importance of performance appraisal for the implementation of all human resources activities in the context of achieving the organizations’ objectives. In the second part of the book there are articles about accounting and auditing. Here are four articles. First article “The Need for Forensic Accounting and an Investigation on The View of The Professional Accountants and Jurisdiction in The Sakarya Province for The Need of Forensic Accounting” Nermin Akyel and Begüm Sert try to support the studies on foreign accounting and mention the place of forensic accounting in the fraud and corruption. They found profession group saw forensic accounting as a need and also they thought that forensic accounting is insufficient. With the article entitled “Collusive Fraud: Methods to Prevent and Detect” V. Evrim Altuk try to explain how employees involve in the fraud and aims to present the methods to prevent and detect collusive fraud. In their article “Accounting Fraud and Evaluation of The Fraud Reports of International Audit Institutions” Nermin Akyel and Begüm Sert examine “2018 The Fraud Reports” which is published periodically by international audit institutions. They emphasized that it is necessary to recognize the types of fraud and fraud and the stimuli that have arisen before they occur and that the necessary measures are not of great importance for the enterprises and the national economy. Last article of the second part “Problems of Women Accountants and Thoughts on Profession” Şule Yıldız and Sema Akpınar try to examine the general thoughts of women accountants about the profession of accountancy and the problems they encounter when performing the profession. They implemented that although problems of their works most of women professions satisfy from their profession in terms of wages and working life. 6 BUSINESS & MANAGEMENT PRACTICES Duygu Fırat, Osman Yılmaz, Detelina Smilkova Third and the last part of the book marketing subjects were discussed. The first article of the marketing part “An Overview of Food Industry’s Competitive Strategies: Evaluation the Sector Regarding to Global world and Turkey” Ayşenur Erdil generate a perception about the strategies in food industry, forecast the convenient model with Autoregressive Integrated Moving Average (ARIMA) and forecasting methods and provide an overview about theoretical information for strategy making and interviews of some companies in Turkey. In their article “The Impact of Perceived Service Quality on City Marketing” Kutalmış Emre Ceylan and Abdullah Eravcı try to contribute to city marketing science by revealing the field of product and service relation of perceived service quality in the city. They mentioned that in the way of the quality of services provided to consumers on natural, historical and cultural heritage should not be neglected. With the article entitled “Strategic Goals of Customer Relation Management: An Application for a Marketing Company” Ayşenur Erdil and Mehtap Erdil present Customer Relationship Management and a segment-model designed for the ABC company. Also, their article includes the solutions of CRM for the period –cycle of the company’s development. In the article “Clustering in The Context of Competitive Advantage: A Research on The Grand Bazaar Carpet Sellers” Muhterem Kadayıfçı and İhsan Yiğit focus on the Carpet business cluster of Grand Bazaar in the context of Competitive Advantage of Clustering. They reveal that all cluster member help to create brand value of Grand Bazaar and also the cluster members share each other’s product assortments and demands in the sector, and the positive attitude towards the growth of the cluster could be expressed as a result of the competitive advantage. In their article “The Effect of Lean Hospital Applications on Health Service Quality and Patient Loyalty” Fuat Yaman, Murat Bayat and Abdulvahap Baydaş reveal the effect of lean hospital applications on health service quality and patient loyalty. They found that lean hospital applications had a statistically significant and positive effect on health service quality and patient loyalty. In his article “A New Brand Manifestations Inventory for Applications of Brand Aesthetics” Ali Alper Akgün provide a clear and understandable inventory list of brand manifestations that can be used in brand aesthetics applications to the researchers and practitioners. With the article entitled “When to Consider Social Desirability Bias (SDB) in Consumer Behavior Studies? A Review on SDB-Vulnerable Concepts” İnci Dursun, Ebru Tümer Kabadayı and Ahmet Durmaz try to fill this gap to some extent by presenting a comprehensive review of the constructs that were empirically found to be vulnerable to social desirability bias. In his article “The Relationship Between Consumers’ Product Involvement and Engagement with Social Media Advertisements” Serdar Yıldız aims the relationship between consumers’ product involvement and engagement behaviours towards an ad in this product category. He found that the users with high involvement had a higher intention to click and like the ad and follow the brand’s page, than those with low involvement. In their article “Customers’ Core Sharing Tendencies: Scarcity leads to sharing of bread. Sharing bread is sweeter than bread” Süreyya Karsu, Meltem Nurtanış Velioğlu, Sibel Yıldız Çankaya and Meftune Özbakır Umut try to define the concepts of after-sales-services (ASS) and brand, provide information on the effects of ASS on brand preferences, based on international literature, and investigate the effects of ASS on the brand preferences in computer 7 INTRODUCTION sector on the basis of a research contributed in Turkey, Bolu province, and make suggestions to marketing practitioners, and to contribute the marketing literature according to the results of the contributed research. With the article entitled “Investigation of The Effect of Perceived E-service Quality on Perceived E-Risk and Corporate Image: An Application on Online Retail sector” Yusuf Öcel examine the effect of perceived e-service quality on perceived e-risk and corporate image. According to the results of his study it has seen that perceived e-service quality effects corporate image, while it doesn’t affect perceived e-risk. In their article “After-sales services through Brand Preferences” süreyya Karsu, Ahmet Atalay, Meltem Nurtanış Velioğlu and Meftune Özbakır Umut define the concepts of share, sharing tendency and the shared assets, investigate the effect of sharing tendencies of individuals on shared assets and contribute the marketing literature and marketing practitioners in developing marketing strategies on concept of sharing. With the article entitled “Logistics Regression Analysis and a Bibliometric Analysis of Its Usage in the Field of Health” İsmail Durak and Abdulhamit Eş examined logistic regression conceptual literature. Then, between the years 2009-2019, biblio-metric analysis of the use of written theses and dissertations related to logistic regression analysis have been made in the health sector in Turkey was investigated. According to the results of their research, the use of logistic regres-sion, which is a frequently used method in the theses in the field of health and is quite high and it maintains its popularity. Also, they found that the most applied departments of health graduate theses using logistic regression analysis were mostly related to health, but they were widely used in many fields including statistics. In their article “A study on The Relationship Between Job security, Organizational Commitment and Performance in Hospitality Industry: The Case Of Ordu” Mikail Kara, Ayhan Dağdeviren and Hüseyin Özdemir investigated the relationship between job security perceptions, organizational commitment and performance of hotel employ-ees. They found positive relationship between employees’ perception of job security and organizational commit-ment scale, positive correlation between employees’ job security perception and performance and employees’ or-ganizational commitment and performance. Wi...
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