MC4304-Ch2 - 7/28/11 Chapter 2: The Four Levels of...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
7/28/11 1 Chapter 2: The Four Levels of Advertising MC4304: Advertising Portfolio Emmeline Aguirre, MA What makes an ad good? The consumer isn’t as interested in what you say as much as how you say it. Give your ad or campaign attitude. Make it elegant. Chapter 2: Four Levels of Advertising MC4304 Advertising Portfolio 10 Characteristics of Great Ads Gives unexpected, fresh delivery Is simple so message is conveyed Contains visual and copy that work as a unit for drama Involves viewer Talks about viewer rather than brand/ product/company Chapter 2: Four Levels of Advertising MC4304 Advertising Portfolio
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
7/28/11 2 10 Characteristics of Great Ads Challenges curiosity Causes action or response Causes thinking Is well-designed, high-crafted execution Sells product Chapter 2: Four Levels of Advertising MC4304 Advertising Portfolio What makes an ad successful? Subjective
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 5

MC4304-Ch2 - 7/28/11 Chapter 2: The Four Levels of...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online