MC4304-Ch7 - 7/28/11 Chapter 7: Print Design vs. Other...

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7/28/11 1 Chapter 7: Print Design vs. Other Media MC4304: Advertising Portfolio Emmeline Aguirre, MA Billboards/Outdoor Media Posters Bus, Train and Taxi Cards Installations Chapter 7: Print vs. Other Media MC4304 Advertising Portfolio Billboards/Outdoor Media Advantages Sales are increasing by 5% each year. Breadth of Viewers Chapter 7: Print vs. Other Media MC4304 Advertising Portfolio
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7/28/11 2 Billboards/Outdoor Media Characteristics of Effective Billboards Self-explanatory Easily understood Message must be conveyed in a moment. Use surrounding space as elements. Chapter 7: Print vs. Other Media MC4304 Advertising Portfolio Billboards/Outdoor Media Chapter 7: Print vs. Other Media MC4304 Advertising Portfolio Television Commercials are like mini movies. Require particular talent to tell powerful story in 10 to 30 seconds. Chapter 7: Print vs. Other Media MC4304 Advertising Portfolio
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3 Television Similarities to Print Design Imagery with a logo and tagline at the end First 2-3 seconds needs to draw in viewer. Chapter 7: Print vs. Other Media MC4304 Advertising Portfolio Web and Interactive Viewer Participation Tracking Participation Impressions: viewership of banner/ad Click Through: website visitors Conversion: action taken/objectives met Chapter 7: Print vs. Other Media MC4304 Advertising Portfolio Web and Interactive Banner Ads Operate on the bases of motion.
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This document was uploaded on 10/26/2011 for the course MASS COMMU 4303 at Texas State.

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MC4304-Ch7 - 7/28/11 Chapter 7: Print Design vs. Other...

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