MC4304-Ch9 - Chapter 9 Display Type MC4304 Advertising...

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7/28/11 1 Chapter 9: Display Type MC4304: Advertising Portfolio Emmeline Aguirre, MA Display Type Meant to be read first. Attracts attention. Gives style to ad. Chapter 9: Display Type MC4304 Advertising Portfolio Display Type: Logo Greek for “word.” Any written trademark. Symbolic and abstract. Learned through repetition. Chapter 9: Display Type MC4304 Advertising Portfolio
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7/28/11 2 Developing a Logo What marks are currently being used by the client? What marks are the direct competition using? What is the current universe of marks? Who is the audience for the mark? Chapter 9: Display Type MC4304 Advertising Portfolio Developing a Logo Will the mark be part of series of related marks? Will the mark have additional elements? In what media will the mark be seen? Are there legal or style usage requirements? Chapter 9: Display Type MC4304 Advertising Portfolio Types of Logos Words Lettermarks Combination Marks Symbols Chapter 9: Display Type MC4304 Advertising Portfolio
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7/28/11 3 Types of Logos Chapter 9: Display Type MC4304 Advertising Portfolio Primary Type New name for display type. Stops uncommitted browser and gets
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MC4304-Ch9 - Chapter 9 Display Type MC4304 Advertising...

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