MC4304-Ch10 - 7/29/11 Chapter 10: Text Type MC4304:...

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7/29/11 1 Chapter 10: Text Type MC4304: Advertising Portfolio Emmeline Aguirre, MA Text Type Set it a point size larger than you think you should. Chose medium-weight typeface. Give it comfortable size and width. Give it space. Chapter 10: Text Type MC4304 Advertising Portfolio Space and Text Space Separator Connector Chapter 10: Text Type MC4304 Advertising Portfolio
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7/29/11 2 Space and Text Between Characters Between Words Between Lines Between Paragraphs Between Columns Chapter 10: Text Type MC4304 Advertising Portfolio Space and Text: Character Spacing Tracking: paragraph-wide spacing attributes Kerning: space between specific pairs of letters Chapter 10: Text Type MC4304 Advertising Portfolio Space and Text: Character Spacing Tracking: Word Kerning: Wo rd Chapter 10: Text Type MC4304 Advertising Portfolio
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7/29/11 3 Space and Text: Word Spacing Perceived in proportion to character spacing and line spacing.
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This document was uploaded on 10/26/2011 for the course MASS COMMU 4303 at Texas State.

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MC4304-Ch10 - 7/29/11 Chapter 10: Text Type MC4304:...

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