{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

MC4307-Ch12 - Chapter 12 Preparing a Winning Presentation...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
8/2/11 1 Chapter 12: Preparing a Winning Presentation MC4307: Advertising Campaigns Emmeline Aguirre, MA Presentation Goals Understand the presentation. Individuals should not lose sight of team’s presentation goals Get and keep attention. Bond with the audience. Establish credibility. Be persuasive. Chapter 12: Preparing a Winning Presentation MC4307 Advertising Campaigns A Winning Presentation Beginning Middle End Chapter 12: Preparing a Winning Presentation MC4307 Advertising Campaigns
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
8/2/11 2 Beginning Gets audience’s attention and develops interest. Previews subject by introducing main messages or themes. Clarifies and emphasizes the benefit for the client. Establishes agency’s credibility. Chapter 12: Preparing a Winning Presentation MC4307 Advertising Campaigns Middle Be informational Tie concepts to main messages or themes. Get personal. Simplify complex data or information.
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}