MC4307-Ch12 - 8/2/11 Chapter 12: Preparing a Winning...

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8/2/11 1 Chapter 12: Preparing a Winning Presentation MC4307: Advertising Campaigns Emmeline Aguirre, MA Presentation Goals Understand the presentation. Individuals should not lose sight of team’s presentation goals Get and keep attention. Bond with the audience. Establish credibility. Be persuasive. Chapter 12: Preparing a Winning Presentation MC4307 Advertising Campaigns A Winning Presentation Beginning Middle End Chapter 12: Preparing a Winning Presentation MC4307 Advertising Campaigns
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8/2/11 2 Beginning Gets audience’s attention and develops interest. Previews subject by introducing main messages or themes. Clarifies and emphasizes the benefit for the client. Establishes agency’s credibility. Chapter 12: Preparing a Winning Presentation MC4307 Advertising Campaigns Middle Be informational Tie concepts to main messages or themes. Get personal.
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This document was uploaded on 10/26/2011 for the course MASS COMMU 4303 at Texas State.

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MC4307-Ch12 - 8/2/11 Chapter 12: Preparing a Winning...

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