SampleCreativeBrief - creative brief KNOWLEDGE IS KEY for opening doors What is a Creative Brief A Creative Brief is a key that identifies all the

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Unformatted text preview: creative brief KNOWLEDGE IS KEY for opening doors What is a Creative Brief? A Creative Brief is a key that identifies all the correct doors to go through. A good brief leads to imaginative and effective solutions that help accomplish goals according to predetermined expectations. A bad brief sends you through all the wrong doors and in all the wrong directions while wasting time and money. Simply put, a Creative Brief is a written document outlining, in detail, the relationship expectations, business objectives and corresponding strategies for you and your creative team. Why is a Creative Brief Necessary? We have outlined the most important information necessary for a successful project and a successful partnership. This ensures everyone is on the same page driving toward a common goal. HOW DO YOU EXPECT TO GET THERE IF YOU DO NOT KNOW WHERE YOU ARE GOING? 2 Partner Preferences We understand that every person and company is unique. By understanding your unique preferences, work style and goals we can customize a client/agency relationship best suited to achieve your objectives according to your terms. Have you worked with a marketing, advertising or design agency in the past? Yes No We expect our agency to do the following: (select one) Manage all communication and creative direction based on their knowledge and expertise while I proof projects for inaccurate information and provide a final approval during each stage of the process. Provide advice and recommendations but I will decide final design direction and provide rough draft copy....
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This document was uploaded on 10/26/2011 for the course MASS COMMU 4303 at Texas State.

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SampleCreativeBrief - creative brief KNOWLEDGE IS KEY for opening doors What is a Creative Brief A Creative Brief is a key that identifies all the

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