Chapter 13 and 14 Vocabulary

Chapter 13 and 14 Vocabulary - Marketing Channel Direct...

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Chapter 13 and 14 Vocabulary Marketing Channel Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users Direct channel Producer and ultimate consumers deal directly with each other Indirect channels Intermediaries are inserted between producer and consumers and perform numerous channel functions. Multichannel marketing Blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers Dual Distribution Arrangement whereby a firm reaches different buyers by using two or more different types of channels for the same basic product Vertical Marketing Systems Professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact Intensive Distribution A firm tries to place its products or services in as many outlets as possible Exclusive Distribution Only one retail outlet in a specific geographical area carries the firm’s
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This document was uploaded on 10/27/2011 for the course MKT 291 at Miami University.

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Chapter 13 and 14 Vocabulary - Marketing Channel Direct...

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