Chapter 18 Vocabulary

Chapter 18 Vocabulary - Web communities Websites that allow...

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Chapter 18 Vocabulary Choiceboard Interactive, internet-enabled system that allows individual customers to design their own products and services Collaborative filtering Process that automatically groups people with similar buying intentions, preferences, and behaviors, and predicts future purchases Personalizatio n Consumer-initiated practice of generating content o a marketer’s website that is custom tailored to an individual’s specific needs and preferences Permission Marketing Asking for a consumer’s consent to receive e-mail advertising based on personal data supplied by the consumer Bots Electric shopping agents or robots that comb websites to compare prices and product or service features
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Unformatted text preview: Web communities Websites that allow people to meeting online and exchange views on topic of common interest Blog Web page that serves as a publicly accessible personal journal for an individual or organization Spam Electronic junk mail or unsolicited e-mail Viral marketing Internet-enabled promotional strategy that encourages users to forward market-initiated messages to others via e-mail Dynamic pricing Practice of changing prices for products and services in real time in response to supply and demand conditions Cookies Computer files that a marketer can download onto the computer of an online shopper who visits the marketer’s website...
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This document was uploaded on 10/27/2011 for the course MKT 291 at Miami University.

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