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Unformatted text preview: Web communities Websites that allow people to meeting online and exchange views on topic of common interest Blog Web page that serves as a publicly accessible personal journal for an individual or organization Spam Electronic junk mail or unsolicited e-mail Viral marketing Internet-enabled promotional strategy that encourages users to forward market-initiated messages to others via e-mail Dynamic pricing Practice of changing prices for products and services in real time in response to supply and demand conditions Cookies Computer files that a marketer can download onto the computer of an online shopper who visits the marketers website...
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- Fall '08