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BSBMKG418 Develop and Apply Knowledge of MarketingCommunication IndustrySuccess College Australia – Marketing Plan 2019-2020IntroductionSuccess College Australia recognises the importance of an effective marketing plan to promote thecollege, its image, and its resources to the community. The college Marketing Plan is a statement ofhow the college will seek to implement its mission and meet the objectives set out in the StrategicPlan 2019-2020.Purpose of the Marketing PlanThe purpose of this document is to guide the administration, faculty and staff of Success CollegeAustralia to effectively market the college and its services to the community.Section I. Overview of Success College AustraliaA. Historical Summary and Overview of the CollegeSuccess College Australia is located in Ballarat, Victoria approximately two hours from Melbourne.The college has a practical service area surrounding the college and including approximately124,000 people. It has approximately 165 employees and 5350 full time equivalent students. Thesignature programs of the college are its numerous business and marketing programs. The college isgoverned by a nine-member Board.B. Mission StatementSuccess College Australia promotes excellence in learning, teaching, and service; provides lifelongeducational opportunities; and serves as a cultural, intellectual, and economic resource for thecommunity.C. Purposes of the College1.To provide an environment that fosters excellence in learning and teaching.2.To provide a university transfer program of high academic quality for students who plan tocontinue their education.3.To offer degree and certificate programs to develop or enhance occupational skills that reparelearners for a changing global economy.4.To provide developmental courses to prepare students to do college level work.5.To provide adult education and workforce development.6.To provide comprehensive student services to enhance students’ success.7.To promote the civic and cultural life and the economic development of the community.8.To make education accessible through innovative instructional methods.D. Listing of Academic ProgramsBasic Studies – introduction to university studiesBachelor of BusinessBachelor of Business (Accounting)Bachelor of Business (Event Management)Bachelor of Business (Human Resource Management)Ruby Institute Pty Ltd trading as Ruby Institute | ABN 13 612 126 986RTO45148 | CRICOS 03723GLvl 7, 250 Collins Street, Melbourne VIC 3000, Australia | Tel: +61 3 9069 2172 | Email: [email protected]BSBMKG418 TPL Plan © 2016 J&S Learning Work and Eduworks Resources | Ed 2020 Ruby | 20200325 | Page 1 of 7
BSBMKG418 Develop and Apply Knowledge of MarketingCommunication IndustrySuccess College Australia – Marketing Plan 2019-2020Bachelor of Business (Marketing)Bachelor of International RelationsBachelor of International BusinessBachelor of Marketing CommunicationsGraduate Diploma of Business AdministrationGraduate Certificate in MarketingMaster of Business AdministrationMaster of International Business

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Term
Three
Professor
NICK
Tags
Marketing, Success College Australia

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