1930F09 - Beauty/Makeovers Stars/glamour Prices Value job...

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1930s 1930s Great  Great  Depression Depression
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Ads change social function Not heralding progress. Boom is over. New kinds of advice
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Advertisers’ Tasks: reassure morale.  public spokespeople for  failing business system. 
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Beams of hope
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Emphasis on SUCCESS
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Images of hard workers/manual  laborers
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Style/techniques:  Harsh reality intensification of  scare copy.
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Sensationalist  hard-sell.  Loud, cluttered,  undignified. 
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Tabloids
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Tabloid style
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Photos and Psychology MALE UNCONSCIOUS HAND FETISH
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Comic strip/word bubbles.
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Comic strip/word bubbles.
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Motifs: Price Job insecurity [health]
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Unformatted text preview: Beauty/Makeovers Stars/glamour Prices Value job insecurity (health and hygiene) Health soap, safety soap Depression/health Psychological and Economic Security Energy Crisis Children and energy More mirrors, more problems middle-age skinat 20 Makeovers Before After Salons Charm schools Today Stars Hollywood Lost in dreams Paris Exotic and romantic escapism Glamour Recovery Return Brand New Day nothing to fear back to basics Radio Radio: tells a story Radio: soap opera...
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This note was uploaded on 10/26/2011 for the course JOURNALISM 567:274 taught by Professor Braitich during the Fall '10 term at Rutgers.

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1930F09 - Beauty/Makeovers Stars/glamour Prices Value job...

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