Unformatted text preview: Consumer Media Culture
Sakai Advertising: Beyond goods
Advertising: “Melts in your
Mouth, Not in
Your They hold us. Do we melt?
They hold us. Do we melt? Two approaches
Two approaches History Culture/Interpretation Advertising’s Social Functions
Advertising Like art, myth or religion.
Like replaces influence and authority of family,
replaces religion, government/political leaders.
religion, Ads that seemed reasonable at
the Advertising in this course
Not a marketing class, or “how to make
Not better ads”.
Not judging good vs. bad ads, funny or
Not clever, or effectiveness.
clever, Consumer Media Culture
Literacy How to read. Easy and difficult. Advertising as Environment. Fish and
water. Consumer Media Culture
*Not subliminal, but unaware. Not hidden,
but different level of awareness.
*Advertising creates environment, a world
*Advertising Going into the brand world
Going The Brand comes to yours
The Back to reality
Back Back to everyday life
Back Watch your back!
Watch Interacting with Brands
Interacting Interacting with brands cbs
cbs How do we go from this To this? Self as brand x Self as brand x Limits to Consumption Economic Environmental Cultural Recent Trends: More mental work
Recent Trends Recent Trends:
Recent Trends: Trancelike. lindt ...
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