mktg ch 4 - y paying close attention to customer needs and...

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y paying close attention to customer needs and continuously monitoring the ______________, marketers can identify potential opportunities. A) buyers’ cognitive dissonance B) environment in which it operates C) just-in-time marketing promotions D) regional psychographic groups E) all of the above. 2 A firm's macroenvironment includes _____________ factors, which the marketer cannot _______________. A) economic; anticipate B) customer-focused; effectively monitor C) demographic; measure D) external; control E) competition; ignore 3 The _____________ is the center of all marketing efforts. A) product B) marketing mix C) mission D) consumer E) firm 4 Which of the following is NOT a macroenvironmental factor? A) The economic situation B) Changes in laws and regulations C) Demographics D) Culture E) The firm's competitors 5 __________ is the shared meanings, beliefs, morals, values, and customs of a group of people. A)
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This document was uploaded on 10/25/2011 for the course MRKT 007 at Central Bible.

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mktg ch 4 - y paying close attention to customer needs and...

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