mktg ch 5 - Multiple Choice Quiz (See related pages) 1...

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Multiple Choice Quiz (See related pages) 1 Marketers often use principles and theories from sociology and psychology to: A) decipher many consumer actions and develop basic strategies for dealing with their behavior. B) replace the old economic and accounting foundations of the disciplines in the twenty-first century. C) add to the perception that both science and art are involved in marketing. D) distance the discipline from other business disciplines such as finance and operations. E) all of these 2 ______________________ describes the steps that consumers go through before, during, and after making purchases. A) Maslow's Hierarchy of Needs B) The universal set C) The consumer decision process model D) The internal locus of control E) Need recognition 3 The consumer decision process begins when: A) consumers see ads on television. B) marketers convince people to buy goods and services they don't need. C)
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This document was uploaded on 10/25/2011 for the course MRKT 007 at Central Bible.

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mktg ch 5 - Multiple Choice Quiz (See related pages) 1...

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