mktg ch 6 - Business-to-business marketing refers to...

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Business-to-business marketing refers to selling goods or services to all of the following EXCEPT: A) manufacturers. B) the federal government. C) institutions like hospitals. D) consumers. E) retailers. 2 Paul bought a laptop computer for personal use--mainly gaming--and another one for use in his consulting business. How would you classify his purchases? A) Both were B2C purchases. B) Both were B2B purchases. C) The first was a B2C purchase, and the second was B2B. D) The first was a B2B purchase, and the second was B2C. E) the distinction is not clear because he is advising consumers. 3 Which of the following is NOT a type of reseller? A) Retailer B) Wholesaler C) Manufacturer D) Distributor E) All of these are resellers. 4 The B2B equivalents of the Information Search and Alternative Evaluation steps of the B2C buying process: A) are easy and often not used. B) are internal functions of a firm and of little interest to the marketer. C)
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mktg ch 6 - Business-to-business marketing refers to...

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