mktg ch 7 - Multiple Choice Quiz (See related pages) 1...

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Unformatted text preview: Multiple Choice Quiz (See related pages) 1 _____________ refers to the process by which goods and services, capital, people and ideas flow across national borders. A) International marketing B) The international marketing mix C) Globalization D) Transnational shipping E) Offshoring 2 Globalization of production originally focused on relocating manufacturing, but with the growth of the knowledge economy it now includes: A) medical services. B) financial advice. C) consulting. D) technological support. E) All of the above. 3 The organization that assists developing countries with trade policy issues, acts as a forum for trade negotiations, settles trade disputes, and reviews national trade policies is the: A) World Bank. B) WTO. C) GATT. D) United Nations. E) International Monetary Fund. 4 _____________ is the most common measure of market potential of an economy. A) GNI B) GDP C) PPP D) CPI E) MSR 5 Firms use economic analysis to help determine the relative attractiveness of various marketing...
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mktg ch 7 - Multiple Choice Quiz (See related pages) 1...

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